Cavan to form part of ‘Ireland’s Hidden Heartlands’

Cavan to form part of ‘Ireland’s Hidden Heartlands’

Cavan County Council welcomes the launch of the new Fáilte Ireland ‘Ireland’s Hidden Heartlands’ tourism proposition for the midlands, and looks forward to increased investment in the county and midlands region from the national tourism body.

Published on: 12 Apr 2018

Following consultation between Cavan County Council and Fáilte Ireland, the east of the county will remain as part of the successful ‘Ireland’s Ancient East’ brand, whilst west of Cavan Town will join the new ‘Ireland’s Hidden Heartlands’ brand, with its focus on being ‘active in nature’.

Acting Tourism Officer Gráinne O’Connor welcomed the news, pointing out that with Cavan’s renowned lakes and rivers, rich tradition of angling, and many beautiful walks, not to mention its stunning heritage and UNESCO Geopark, the county is a “perfect match” for the new brand.

“With the River Shannon being a central focus of this new brand, Cavan, as home to the Shannon Pot, the source of Ireland’s greatest river, is sure to figure prominently in Fáilte Ireland’s promotion of this region,” said Ms O’Connor, adding that the brand perfectly complements the ‘This is Cavan!’ identity, which positions Cavan as a dynamic, welcoming, and fun destination.

“Cavan has long been a hidden gem, but CSO figures show that it is one of the strongest-performing inland counties in terms of overseas visitors, proving that, increasingly, tourists want to experience the authentic, unspoiled Ireland,” said Ms O’Connor.

“With the abundance of natural resources we have in County Cavan, there can be no better place to be ‘active in nature’, and we look forward to using this new brand as a vehicle to spread the word about all that Cavan has to offer. In this regard we will work in partnership with the local tourism trade and partners and stakeholders such as Fáilte Ireland, Tourism Ireland, Coillte, Sport Ireland, Waterways Ireland, and Inland Fisheries Ireland.”

Chief Executive of Cavan County Council, Mr Tommy Ryan said “Every 1,000 tourists that visit Cavan help support 14 jobs, so as the primary driver of economic and community development in the county, Cavan County Council welcomes this new initiative by Fáilte Ireland.”

“The County Cavan Tourism Development Plan 2017-2022 states that ‘Cavan County Council will continue to work with Fáilte Ireland as other geographically-led brands emerge to maximise best possible positioning for the county’, and we believe that having access to two national tourism brands in Ireland’s Ancient East and Ireland’s Hidden Heartlands will give Cavan the widest possible exposure on the international market, and open up increased funding avenues for destination development in the county,” he added.

“Cavan has been ahead of the curve in recent years in promoting health and leisure tourism, with initiatives such as the Cavan Walking Festival and the Shannon-Erne Blueway, developed in association with Waterways Ireland. Just last month, I signed a service level agreement with Waterways Ireland for the development of a new recreational trail from Ballyconnell to Bellaheady, so we are delighted to see that Fáilte Ireland recognises the value of this sector and is ready to invest in this region.”

Cathaoirleach of Cavan County Council, Councillor Paddy McDonald said that he hoped the new brand would “showcase the wealth of heritage, scenery, activities, food and attractions that County Cavan has to offer on an international stage”.

This year’s Cavan Walking Festival takes place from 4 – 11 May. See for further information.