Gum Litter Awareness
Incorrect disposal of chewing gum is a significant issue for many local authorities. Cavan County Council has joined with the Gum Litter task Force (GLT) to promote a behaviour change among gum droppers through local campaigns to help create a cleaner, more attractive local area that residents, visitors and businesses can enjoy.
The GLT is charged with developing and implementing an action plan to tackle gum litter in the most sustainable way – by changing disposal behaviour, the root cause of the issue – by encouraging the public to dispose of their gum responsibly in a bin.
The GLT campaign has been developed to incorporate a set of integrated initiatives including education and awareness raising measures to ensure the greater visibility of the €150 on-the-spot Litter Fine for littering and reminding people that incorrectly disposed of chewing gum is actually litter.
For more information on the awareness campaign, visit http://gumlittertaskforce.ie/